POSITION: LEAD GENERATION/MARKETING ASSISTANT INTERN

ABOUT BRIKERS

We’re fixers - we’ve been rebuilding heavy equipment components for over 20 years. We dismantle whole equipment such as excavators, wheel loaders and rock trucks on site, rebuild the components to their original specifications, and test them on our in-house test bench. We take pride in what we rebuild, but most importantly, we value our people. We encourage continuous improvement and recognize and reward those for exceptional performance. We’re managing our rapid growth and looking to expand, which is why we’re looking for you!

POSITION SUMMARY

This position's responsibilities include providing ongoing support to the marketing department with organizing marketing campaigns and developing marketing strategies that align with organizational growth objectives. The Marketing Assistant will be responsible for day-to-day operations in the marketing department, including, but not limited to supporting the Marketing Manager with various department projects, conducting research, and producing analytics to support marketing campaigns and provide administrative reporting to support the sales and marketing departments.

RESPONSIBILITIES:

60% FOCUS ON

· Conduct research and identify potential target markets and customer segments for lead generation initiatives.

· Assist in developing and implementing lead generation strategies, campaigns, and tactics to drive customer acquisition.

· Utilize various lead generation tools and platforms (such as CRM software, lead databases: Zoominfo, LinkedIn Sales Nav, Upleads etc.), social media, paid ads, and SEO techniques) to generate quality leads.

· Collaborate with sales teams to ensure effective lead handoff and follow-up processes, including lead scoring and nurturing strategies.

· Provide support in managing lead nurturing campaigns, including creating and optimizing digital pitches, cold emails, automated email workflows and drip campaigns.

· Assist in tracking and analyzing customer journey and conversion rates, identifying opportunities for optimization and improvement.

· Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.

· Assist in the development of ways to improve marketing campaigns and monitoring active marketing programs.

30% FOCUS ON

· Develop & update creative literature (brochures and pitch decks) to augment the company’s presence in the market.

· Support the Marketing Manager in organizing various projects.

10% FOCUS ON

· Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.

· Assist in the content creation process for social media accounts and other promotional platforms.

QUALIFICATIONS:

· Completion or progressing through a post-secondary education in Marketing, Business, or relevant field.

· Excellent knowledge of MS Office, CRM platforms: Microsoft Dynamics, Salesforce, Hubspot etc., Google Suite, LinkedIn Sales Nav, Zoominfo, Upleads, Semrush etc., Adobe Suite: Photoshop, InDesign & Illustrator, Semrush, Active Campaign, Hootsuite, Mailchimp and many other marketing tools.

· Strong understanding of office management and marketing principles.

· Demonstrable ability to multi-task and adhere to deadlines.

· Well-organized with a customer-oriented approach.

· Good knowledge of market research techniques and databases.

· Exquisite communication and people skills.

· High School diploma.

BRIKERS provides competitive compensation packages as well as an excellent opportunity to grow in a dynamic environment. We thank all applicants for their interest; however only those selected for further consideration will be contacted.

Job Types: Full-time, Fixed term contract
Contract length: 3 months

Salary: $17.00-$22.00 per hour

Flexible Language Requirement:

French not required

Schedule:

Monday to Friday

Ability to commute/relocate:

Maple Ridge, BC V2W 0J2: reliably commute or plan to relocate before starting work (required)

Education:

Secondary School (required)

Experience:

marketing work: 1 year (preferred)

Work Location: In person

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Lead Generation/Marketing Assistant Intern